Privacy Information

I.

Privacy policy for www.iq-wissen.de of ZGS Bildungs-GmbH

When you visit the websites of ZGS Bildungs-GmbH (hereinafter referred to as ZGS), we may collect personal information about you. ZGS undertakes to collect, transfer, store and otherwise process this data in compliance with the applicable regulations for the protection of personal data, and to do so only for legitimate business interests including for the purpose of negotiating and performing a contract.   This privacy policy describes how ZGS stores and processes your information.

  1. Name and contact details of the controller and the company's data protection officer

Controller

ZGS Bildungs-GmbH 
Ludwig-Erhard-Str. 2
45891 Gelsenkirchen
Phone: +49(0)209 36 06 - 0
Fax: +49 (0)209 36 06 100
Email: infoschuelerhilfede

ZDG's data protection officer may be reached at:

ZGS Bildungs-GmbH
Mr Thomas Höwekenmeier
Ludwig-Erhard-Str. 2
45891 Gelsenkirchen
Phone: +49(0)209 36 06 - 0
Fax: +49 (0)209 36 06 100
Email: datenschutzschuelerhilfede

2. How we collect, store and process your personal data and what we do with it

a) When you visit the website www.iq-wissen.de

When you visit our website www.iq-wissen.de, your internet browser automatically sends information to our web server. We store this information in a log management system. We collect the following information and store it until such time as it is deleted:

- the IP address of your computer,

- the date and time of your visit,

- the name and URL of the files accessed,

- the URL of the linking website,

- your browser type and, if applicable, operating system

We process this data for the following purposes:

- to ensure a trouble-free connection to our website,

- to optimise your visit to our website

- to assess system security and stability, and

- for other administrative purposes.

The lawful basis of processing is Art. 6 (1) sentence 1f of the General Data Protection Regulation (GDPR). Our legitimate interest follows from the purposes described above. We do not use this data to identify individual visitors.

When you visit our website, we make use of cookies and analytics services. For more information about this, please refer to Points 3 and 4 of this Privacy Policy.

 

b) Use of the general contact form

You can contact us via email or telephone, or via the contact forms on our website www.iq-wissen.de.

To use the contact form, you need to state your title, your first and last name, your email address and a phone number. Additionally, you have to select a nearby IQ-Wissen location via a drop-down menu. This information is required as it tells us what location you are interested in and how to contact you.

When you contact us, and especially when you use our telephone hotline, we may collect additional information such as your country of origin, desired course, language level, target language level and your motivation. The data we collect is forwarded to your selected location, which is operated either by ZGS or by a franchise partner of ZGS.

In all other respects, the data we process depends on the nature of your enquiry. Your enquiry is then is forwarded to the appropriate place, depending on whether you selected a franchise partner location or a ZGS location.

Depending on the nature of the enquiry, the lawful basis of processing is Article 6 (1) sentence 1b and Article 6 (1) sentence 1f of the GDPR. Our legitimate interest is being able to respond appropriately to your enquiry. When you make use of our contact form, the lawful basis of processing your data is Article 6 (1) sentence 1a of the GDPR. If we forward your data, the lawful basis for doing so is Art. 6 (1) sentence 1b and (1) sentence 1f of the GDPR. Our legitimate interest derives from our interest in the support services provided by our franchise partners. When you use our contact form, the legitimacy of our data sharing is based on your consent according to Art. 6 (1) sentence 1a of the GDPR.

The data will also be used for statistical purposes and for direct advertising. The lawful basis of processing is Art. 6 (1) sentence 1f of the GDPR. Evaluating this data is necessary for our legitimate interests of obtaining visitor statistics for our website.

 

c) Recruitment privacy policy

We collect and process the personal data of candidates who apply for a job with ZGS for the purpose of evaluating them for potential employment. The lawful basis of processing is Art. 88 of the GDPR and Section 26 of the German Data Protection Act. Processing may also be carried out electronically. This is particularly the case when candidates send us their application documents electronically, for example by email or via a contact form on a website. If a candidate accepts an offer of employment by us, any relevant personal data collected during the pre-employment period will be retained in accordance with legal requirements.

​​​​​​​​​​​​​​d) Data privacy and instructors

We collect and process personal data, such as surname, first name, address, telephone number, email address, date of birth, of persons applying to ZGS for a position as an instructor, for the purpose of dealing with the application. Processing may also be carried out electronically. This is particularly the case when candidates send us their application documents electronically, for example by email or via a contact form on a website. The lawful basis of processing is Art. 6 (1) sentence 1b, f of the GDPR. Our legitimate interest is being able to prepare, conclude and manage franchise agreements.

3. Cookies

Our website uses cookies. Cookies are small files which are automatically created by your browser and stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. The information stored in the cookie is linked to the specific device you are using. They do not, however, contain any information that personally identifies you.

We use cookies to make our website easier for you to use. We employ "session cookies" to tell us which pages of our website you have previously visited. These cookies are automatically deleted when you leave our site.

We also use persistent cookies to improve our website's usability. These are stored on your device for a set period of time. Should you return to our site to use our services, the cookie will automatically recognise that you visited on a previous occasion and will remember the choices you made, so that you do not have to enter them again.

For the purpose of optimising the content of our website (see Point 4), we also use cookies that allow us to gather statistics on how visitors use the site. These cookies enable us to automatically recognise visitors to our website who have visited us on a previous occasion. These cookies are automatically deleted after a set period of time.

The legal basis for processing data for the aforementioned purposes is our legitimate interest and that of third parties in accordance with Art. 6 (1) sentence 1f of the GDPR.

Most browsers accept cookies automatically. If you prefer to block cookies, you can activate the setting in your browser that allows you to refuse all cookies, or configure your browser to always display a consent notice before allowing a new cookie to be placed on your device. Blocking cookies completely can mean that you are unable to access some of the features on our website.

 

4. Analytics and tracking tools

The analytics and tracking tools described below are implemented on the basis of Art. 6 (1) page 1f of the GDPR. We use these analytics and tracking tools to help us to optimise our website on an ongoing basis in order to make it more user-friendly. We also use the tracking tools to statistically record and evaluate how visitors use our website for the purpose of optimising our services. These are legitimate interests in accordance with the aforementioned regulation.

Information about the purposes for which the data is processed and the types of data collected is available from the particular tracking tools.

 

​​​​​​​​​​​​​​a) Google Analytics

For the purposes of regularly optimising the design and performance of our website, we use Google Analytics, a web analysis service from Google Inc. (https://www.google.de/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as Google). Google uses pseudonymised user profiles and cookies (see under Point 3). The information generated by the cookie about how you use our website, such as

- browser and version,

- operating system,

- referrer URL (the website from which you arrived at our site),

- host name of your device (IP address),

- time of the server request,

is sent to Google's servers in the USA to be stored. This information is used to monitor traffic to our website, to compile reports on how visitors interact with our website, and to provide additional online and website services for the purposes of market research and improving our website. The information may be passed on to third parties if this is required by law or if the third parties have asked to process the information our behalf. Google will not link your IP address to other Google data. Google anonymises IP addresses to prevent this from happening (IP masking).

You may prevent the use of Google Analytics by setting your browser to reject cookies. Please note, however, that doing this may prevent you from using the all the features of our website.

You can also prevent Google from using cookies to collect and process data (including your IP address) relating to your use of our website by downloading and installing the browser plugin available at: tools.google.com/dlpage/gaoptout.

As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent Google Analytics from collecting data by clicking on this link: https://tools.google.com/dlpage/gaoptout. You will then receive an opt-out cookie that prevents the collection of data when you visit our website. The opt-out cookie is valid only for this browser and only for our website, and is stored on your device. If you clear the cookies in your browser, you will need to reset the opt-out cookie.

You can find out more about data privacy in connection with Google Analytics from the Google Analytics help page at https://support.google.com/analytics/answer/6004245?hl=en.

 

b)  Google Adwords

For the purpose of optimising the content of our website, we use cookies and Google Adwords Conversion Tracking to gather statistics on how visitors use the site. Here, Google Adwords places a cookie (see Point 3) on your computer if you have reached our website by clicking on a Google ad.

These cookies have a limited 30-day lifespan and do not serve to identify you as the user. Visiting certain pages on our website while the cookie is still active allows us and Google to see that you have clicked on the ad and been redirected to our website.

Every Adwords customer gets a different cookie. Cookies cannot therefore be tracked across sites by AdWords customers. The information obtained from the conversion cookie is used to create conversion statistics for AdWords customers who have opted in for conversion tracking. AdWords customers learn about the total number of users who clicked on their ad and were redirected to a conversion tracking-tagged page. However, they do not receive any information that can personally identify users.

If you do not want to participate in Google's ad tracking, you can take steps to block the necessary cookies by altering your browser settings to prevent cookies from being automatically accepted. You can also deactivate conversion/tracking cookies by adjusting your browser settings in such a way that cookies from the domain "googleleadservices.com" are blocked. For further information about Google's privacy policy on conversion tracking, please visit (https://services.google.com/sitestats/en.html).

 

c) Google Remarketing

We have integrated the services of Google Remarketing on our website. This is a service provided by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, US.

Google Remarketing allows us to show ads to internet users who have previously visited our website while they browse the web. The integration of Google Remarketing allows us to create user-friendly advertising and to show internet users ads that are of interest to them. Google Remarketing enables us to display ads tailored to the individual preferences and interests of internet users on other websites via Google's Display Network.

Google Remarketing places a cookie on your device. When you browse other websites that are also partner sites in the Google Display Network, this cookie is used to indicate that you have previously visited our website. Every time you visit a website that uses the Google Remarketing service, your browser automatically identifies with Google. As part of this technical process, Google obtains personal data such as your IP address and browsing behaviour, which it uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information such as, for example, the web sites you have visited. Each time you visit our website, your personal data, including your IP address, is therefore transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose to third parties the personal data that it has collected through this technical process.

Most browsers accept cookies automatically but, as explained previously, you can if you prefer alter the settings of your browser to permanently prevent automatic acceptance if you prefer. These settings in your browser would also prevent Google from placing a cookie on your device. Moreover, you always have the option of deleting any cookie already placed on your device by Google Analytics via your internet browser or using other software programs.

You also have the opportunity to object to Google's interest-based advertising. To do this, you need to visit www.google.com/settings/ads and adjust the settings associated with your browser.

You can find out more about Google's privacy policy at https://policies.google.com/privacy.

 

d) Microsoft BingAds

Our website uses BingAds conversion tracking features from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).

If you arrive at our site via a Bing ad, Microsoft BingAds will place a cookie on your computer.

This enables Microsoft Bing and us to determine that someone has clicked on an ad, been referred to our website and landed on a specified conversion page.

We are only able to register the total number of impressions, clicks and conversions that have been generated by a Bing advertisement. We can also see: the geographic location of the users whose have seen the ad and the clicks it has generated; the estimated distribution of impressions and clicks by age group and gender; the operating system and device types. No personal information about the identity of the users is communicated. If you do not wish to participate in Microsoft's ad tracking, you can take steps to block the necessary cookies by altering your browser settings to prevent cookies from being automatically accepted.

You can find out more about Microsoft Bing's privacy policy at https://privacy.microsoft.com/privacystatement.

 

e) Google Tag Manager

 Our website uses Google Tag Manager. Google Tag Manager is a solution that provides marketers with an interface to help them manage website tags. The Tool Tag Manager itself (which implements the tags) does not use cookies and does not collect any personal data. The Google Tag Manager triggers other tags, which may collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.

 

f) GA Audience

Our website uses GA Audience, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as GA Audience). GA Audience places a cookie on your computer as well as on other mobile devices (such as a smartphone, tablet, etc.) that allows the use of the device to be analysed. Some of the data may be evaluated across different devices. Google Audience is then provided with access to the cookies created in conjunction with the use of Google Adwords and Google Analytics. In conjunction with such use, data such as the IP address, but also the activities of users, may be transmitted to and stored on a Google Inc. server. Google Inc. will transfer this information to third parties if this is required by law or if this data is processed by third parties on behalf of Google. You can prevent the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating the execution of JavaScript in your browser or by installing a tool such as NoScript. You can also prevent Google from using cookies to collect and process data (including your IP address) relating to your use of our website by downloading and installing the browser plugin available at: http://tools.google.com/dlpage/gaoptout?hl=en. You will find more information on data privacy when using GA Audience at: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283

 

g) Matelso Call Tracking

Our website makes use of the services of MaTelSo (MaTelSo GmbH, Heilbronner Str. 150, 70191 Stuttgart). This means that the telephone numbers listed on our website may be call-tracking numbers. Calls are forwarded directly to the allocated destination number. When a call-tracking number is called, information is collected about the time, date, duration of the call and the destination number. We do not record the content of the calls. We use this data exclusively for the purpose of determining the number of calls to the destination number that each online marketing channel generates. We do not use it for any other purpose and will not share it with third parties.

 

h) DoubleClick by Google

Our website uses Google's DoubleClick service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This uses cookies to show you ads that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads have been displayed in your browser and which ads you have viewed. The use of the DoubleClick cookies only allows Google and its partner websites to show ads based on previous visits to our or other websites on the internet. The information generated by the cookies about your use of our website is transmitted to and stored by Google on servers in the US. Google complies strictly with legal regulations when sharing data with third parties or in the context of order processing.

Google will not bring your data together with other data collected by Google.

By using our website, you agree to the processing of the data collected about you by Google and the aforementioned data processing method and purpose. You may refuse the use of DoubleClick by Google by setting your browser to reject cookies. You can also prevent Google from using cookies to collect and use the data relating to your use of this website by downloading and installing the browser plugin available under “Extension for DoubleClick deactivation” at the following link: Alternatively, you can deactivate the DoubleClick cookies on the Digital Advertising Alliance website under the following Link. You can find out more about DoubleClick by Google and data privacy here.

 

i) Hotjar

Some pages on our website use the HotJar analysis and feedback tool. We use HotJar to analyse how visitors use our site. The tool shows us how visitors interact with our website and enables us to obtain feedback from them. HotJar is a combination of an analysis and a feedback tool. The service helps us to improve the visitor experience and the performance of our website. We neither collect any personal data nor send any personal data to HotJar. Hotjar uses random sampling techniques to record anonymised information such: mouse clicks, mouse movements, scrolling activity and non-personally identifiable information from text you enter in input fields on our website. This means that only browser information (browser type, version, screen size, etc.), general information about the user (IP address, language, time zone) and details of mouse movements, clicks, scrolling movements and keystrokes are sent to HotJar. No personally identifiable information is sent. However, HotJar uses various third-party services, such as Google Analytics and Optimizely.  It is therefore possible for these services to obtain data that has been sent by your browser as part of a web page request. This could be cookies, for example, or your IP address. Google Analytics and Optimizely have published privacy policies in which they explain how they collect and use data about you. Keystrokes in password fields or in any fields considered "sensitive" are not recorded and not sent across the network. You can find out more about HotJar's privacy policy at: https://www.hotjar.com/privacy. You can opt-out of tracking by Hotjar here: https://www.hotjar.com/opt-out/.

 

5. Data privacy prior to and on registration

We process the personal data collected prior to registration in order to contact you, to inform you of our offers, for the purpose of negotiating a contract, and for purposes of advertising.   The data is also used for statistical purposes. The lawful basis of processing is your agreement pursuant to Article 6 (1) sentence 1a of the GDPR, and Article 6 (1) sentence 1b of the GDPR and Article 6 (1) sentence 1f of the GDPR. Our legitimate interest follows from the purposes described above.

 

6. Other enquiries

If you contact us for other reasons, we will save your personal data and the content of your enquiry for the purpose of responding to your enquiry. The data will also be used for statistical purposes. The lawful basis of processing is Art. 6 (1) sentence 1f of the GDPR. Our legitimate interest follows from the purposes described above.

 

7. Transferring data

To enable us to fulfil our contractual and legal obligations, specialist companies or divisions within our Group perform certain data processing tasks centrally on behalf of companies within the Group.  Service providers used by us may also receive data for these purposes as long as they comply with our data privacy instructions.  

With regard to sharing information with third parties, please note that we are allowed to pass on personal data only if required to do so by law, if you have given valid consent, and/or if the processor we have engaged has guaranteed to implement measures that meet the requirements of the DGPR or the German Data Protection Act. Subject to these constraints, we may transfer personal data to a processor in order to, for example, conduct a business relationship with you. This could involve, for example, carrying out a credit check to confirm your financial status; sending data to credit agencies; support/maintenance of IT applications; archiving; call centre services; controlling; data destruction; debt collection; payment card processing (credit cards, etc.) customer admin.; marketing; telephone services; website management; payment transactions.

Data may also be transferred to third parties if you have explicitly consented to the transfer.

 

8. Erasure

We will process and retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal requirements. Please bear in mind that we are committed to developing long-term contractual relationships. We will regularly delete data that is no longer needed for the purposes of satisfying our contractual or legal obligations, unless further (time-limited) processing is necessary for the following purposes:

- To comply with commercial and tax retention periods as stipulated in the German Commercial Code and the German Fiscal Code. The record retention periods specified in these Codes range from two to ten years.

- To retain supporting documents in compliance with statutory limitation periods. According to Section 195 ff. of the German Civil Code (BGB), limitation periods may be up to 30 years, although the standard limitation period is three years.

Data from individuals who have applied to us for employment or have applied to be a franchise partner will be deleted three months after completion of the application procedure if no contract is concluded with the applicant, unless deletion is contrary to any other legitimate interests on our part. A legitimate interest could be, for example, to demonstrate appropriate behaviour in a complaint brought under the General Equal Treatment Act (AGG).

 

9. Data subject rights

You have the right of access under Article 15 of the GDPR, the right to rectification under Article 16 of the GDPR, the right to erasure under Article 17 of the GDPR, the right to restrict processing under Article 18 of the GDPR, the right to object under Article 21 of the GDPR, and the right to data portability under Article 20 of the GDPR. You also have the right to raise an objection with a data protection authority (Article 77 GDPR together with Section 19 of the German Data Protection Act). Where our processing of your personal information is based on your consent, you have the right to withdraw your consent at any time. Please note that if you withdraw your consent, this will only affect future processing. The withdrawal of your consent will not affect any of our processing up to that point.

 

II.

Privacy policy for the individual tuition centres under www.iq-wissen.de of ZGS Bildungs-GmbH (joint controllers as defined in Art. 26 of the GDPR)

Individual IQ tuition centres are operated either by ZGS Bildungs-GmbH (hereinafter referred to as ZGS) or by a franchise partner of ZGS. On the subpages of www.iq-wissen.de that relate to the local tuition centres, data processing is carried out by the ZGS and the tuition centre operator (ZGS or a franchise partner) as joint controllers as described in Art. 26 of the GDPR. The name of the operator of each tuition centre is stated in the Legal Information entry for each centre.  On the basis of the agreement between ZGS and the centre operators, the ZGS informs about data processing on these site pages as follows:

  1. Name and contact details of the controller and the company's data protection officer

Data controller

ZGS Bildungs-GmbH
Ludwig-Erhard-Str. 2
45891 Gelsenkirchen
Phone: +49(0)209 36 06 - 0
Fax: +49 (0)209 36 06 100
Email:info@hoeppner.de

 

ZDG's data protection officer may be reached at:

ZGS Bildungs-GmbH
Mr Thomas Höwekenmeier
Ludwig-Erhard-Str. 2
45891 Gelsenkirchen
Phone: +49(0)209 36 06 - 0
Fax: +49 (0)209 36 06 100
Email: datenschutzschuelerhilfede

We wish to point out that the data protection officer named above is only the contact person for data processing carried out as described below by ZGS in partnership with a tuition centre operator. Any additional data processing carried out by the tuition centre operator is not affected by this agreement and is the sole responsibility of the tuition centre operator concerned.

 

2. How we collect, store and process your personal data and what we do with it

a) When you visit the local tuition centre pages

When you visit the local tuition centre pages featured on our website www.iq-wissen.de, your browser automatically sends information to the website server www.iq-wissen.de. We store this information in a log management system. We collect the following information and store it until such time as it is deleted:

- the IP address of your computer,

- the date and time of your visit,

- the name and URL of the files accessed,

- the URL of the linking website,

- your browser type and, if applicable, operating system.

 

We process this information for the following purposes:

- to ensure a trouble-free connection to our website,

- to optimise your visit to our website,

- to assess system security and stability, and

- for other administrative purposes.

The lawful basis of processing is Art. 6 (1) sentence 1f of the General Data Protection Regulation (GDPR). Our legitimate interest follows from the purposes described above. We do not use this data to identify individual visitors.

When you visit our website, we make use of cookies and analytics services. For more information about this, please refer to Points 3 and 4 of this Privacy Policy.

b) Use of the general contact form

You can contact us via email or telephone, or via the contact forms on our website www.iq-wissen.de.

To use the contact form, you need to state your title, your first and last name, your email address and a phone number. Additionally, you have to select a nearby IQ-Wissen location via a drop-down menu. This information is required as it tells us what location you are interested in and how to contact you.

When you contact us, and especially when you use our telephone hotline, we may collect additional information such as your country of origin, desired course, language level, target language level and your motivation. The data we collect is forwarded to your selected location, which is operated either by ZGS or by a franchise partner of ZGS.

In all other respects, the data we process depends on the nature of your enquiry. Your enquiry is then is forwarded to the appropriate place, depending on whether you selected a franchise partner location or a ZGS location.

Depending on the nature of the enquiry, the lawful basis of processing is Article 6 (1) sentence 1b and Article 6 (1) sentence 1f of the GDPR. Our legitimate interest is being able to respond appropriately to your enquiry. When you make use of our contact form, the lawful basis of processing your data is Article 6 (1) sentence 1a of the GDPR. If we forward your data, the lawful basis for doing so is Art. 6 (1) sentence 1b and (1) sentence 1f of the GDPR. Our legitimate interest derives from our interest in the support services provided by our franchise partners. When you use our contact form, the legitimacy of our data sharing is based on your consent according to Art. 6 (1) sentence 1a of the GDPR.

The data will also be used for statistical purposes and for direct advertising. The lawful basis of processing is Art. 6 (1) sentence 1f of the GDPR. Evaluating this data is necessary for our legitimate interests of obtaining visitor statistics for our website.

 

c) Recruitment privacy policy

We collect and process the personal data of candidates who apply for a job with ZGS for the purpose of evaluating them for potential employment. The lawful basis of processing is Art. 88 of the GDPR and Section 26 of the German Data Protection Act. Processing may also be carried out electronically. This is particularly the case when candidates send us their application documents electronically, for example by email or via a contact form on a website. If a candidate accepts an offer of employment by us, any relevant personal data collected during the pre-employment period will be retained in accordance with legal requirements.

 

d) Data privacy and instructors

We collect and process personal data, such as surname, first name, address, telephone number, email address, date of birth, of persons applying to ZGS for a position as an instructor, for the purpose of dealing with the application. Processing may also be carried out electronically. This is particularly the case when candidates send us their application documents electronically, for example by email or via a contact form on a website. The lawful basis of processing is Art. 6 (1) sentence 1b, f of the GDPR. Our legitimate interest is being able to prepare, conclude and manage franchise agreements.

 

3. Cookies

Our website uses cookies. Cookies are small files which are automatically created by your browser and stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. The information stored in the cookie is linked to the specific device you are using. They do not, however, contain any information that personally identifies you.

We use cookies to make our website easier for you to use. We employ "session cookies" to tell us which pages of our website you have previously visited. These cookies are automatically deleted when you leave our site.

We also use persistent cookies to improve our website's usability. These are stored on your device for a set period of time. Should you return to our site to use our services, the cookie will automatically recognise that you visited on a previous occasion and will remember the choices you made, so that you do not have to enter them again.

For the purpose of optimising the content of our website (see Point 4), we also use cookies that allow us to gather statistics on and analyse how visitors interact with our site. These cookies enable us to automatically recognise visitors to our website who have visited us on a previous occasion. These cookies are automatically deleted after a set period of time.

The legal basis for processing data for the aforementioned purposes is our legitimate interest and that of third parties in accordance with Art. 6 (1) sentence 1f of the GDPR.

Most browsers accept cookies automatically. If you prefer to block cookies, you can activate the setting on your browser that allows you to refuse all cookies, or configure your browser to always display a consent notice before allowing a new cookie to be placed on your device. Blocking cookies completely can mean that you are unable to access some of the features on our website.

 

4. Analytics and tracking tools

We use the analytics/tracking tools described below on the basis of Art. 6 (1) sentence 1f of the GDPR. We use these analytics and tracking tools to help us to optimise our website on an ongoing basis in order to make it more user-friendly. We also use the tracking tools to statistically record and evaluate how visitors use our website for the purpose of optimising our services. These are legitimate interests in accordance with the aforementioned regulation.

Information about the purposes for which the data is processed and the types of data collected is available from the particular tracking tools.

 

​​​​​​​​​​​​​​a) Google Analytics

For the purposes of regularly optimising the design and performance of our website, we use Google Analytics, a web analysis service from Google Inc. (https://www.google.de/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as Google). Google uses pseudonymised user profiles and cookies (see under Point 3). The information generated by the cookie about how you use our website, such as

- browser and version,

- operating system,

- referrer URL (the website from which you arrived at our site),

- host name of your device (IP address),

- time of the server request,

is sent to Google's servers in the USA to be stored. This information is used to monitor traffic to our website, to compile reports on how visitors interact with our website, and to provide additional online and website services for the purposes of market research and improving our website. The information may be passed on to third parties if this is required by law or if the third parties have asked to process the information our behalf.  Google will not link your IP address to other Google data. Google anonymises IP addresses to prevent this from happening (IP masking).

You may prevent the use of Google Analytics by setting your browser to reject cookies. Please note, however, that doing this may prevent you from using the all the features of our website.

You can also prevent Google from using cookies to collect and process data (including your IP address) relating to your use of our website by downloading and installing the browser plugin available at: tools.google.com/dlpage/gaoptout.

As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent Google Analytics from collecting data by clicking on this link: https://tools.google.com/dlpage/gaoptout . You will then receive an opt-out cookie that prevents the collection of data when you visit our website. The opt-out cookie is valid only for this browser and only for our website, and is stored on your device. If you clear the cookies in your browser, you will need to reset the opt-out cookie.

You can find out more about data privacy in connection with Google Analytics from the Google Analytics help page at https://support.google.com/analytics/answer/6004245?hl=en.

 

​​​​​​​​​​​​​​b)  Google Adwords

For the purpose of optimising the content of our website, we make use of cookies and Google Adwords Conversion Tracking to gather statistics on how visitors use the site. Here, Google Adwords places a cookie (see Point 3) on your computer if you have reached our website by clicking on a Google ad.

These cookies have a limited 30-day lifespan and do not serve to identify you as the user. Visiting certain pages on our website while the cookie is still active allows us and Google to see that you have clicked on the ad and been redirected to our website.

Every Adwords customer gets a different cookie. Cookies cannot therefore be tracked across sites by AdWords customers. The information obtained from the conversion cookie is used to create conversion statistics for AdWords customers who have opted in for conversion tracking. Adwords customers see the total number of users who have clicked on their ad and have been redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.

If you do not want to participate in Google's ad tracking, you can take steps to block the necessary cookies by altering your browser settings to prevent cookies from being automatically accepted. You can also deactivate conversion/tracking cookies by adjusting your browser settings in such a way that cookies from the domain "googleleadservices.com" are blocked. For further information about Google's privacy policy on conversion tracking, please visit https://services.google.com/sitestats/en.html.

 

​​​​​​​​​​​​​​c) Google Remarketing

We have integrated the services of Google Remarketing on our website. This is a service provided by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, US.

Google Remarketing allows us to show ads to internet users who have previously visited our website while they browse the web. The integration of Google Remarketing allows us to create user-friendly advertising and to show internet users ads that are of interest to them. Google Remarketing enables us to display ads tailored to the individual preferences and interests of internet users on other websites via Google's Display Network.

Google Remarketing places a cookie on your device. When you browse other websites that are also partner sites in the Google Display Network, this cookie is used to indicate that you have previously visited our website. Every time you visit a website that uses the Google Remarketing service, your browser automatically identifies with Google. As part of this technical process, Google obtains personal data such as your IP address and browsing behaviour, which it uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information such as, for example, the web sites you have visited. Each time you visit our website, your personal data, including your IP address, is therefore transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose to third parties the personal data that it has collected through this technical process.

Most browsers accept cookies automatically but, as explained previously, you can alter the settings of your browser to permanently prevent automatic acceptance if you prefer. These settings in your browser would also prevent Google from placing a cookie on your device. Moreover, you always have the option of deleting any cookie already placed on your device by Google Analytics via your internet browser or using other software programs.

You also have the option to object to Google's interest-based advertising. To do this, you need to visit www.google.com/settings/adsand adjust the settings associated with your browser.

You can find out more about Google's privacy policy at https://policies.google.com/privacy.

 

​​​​​​​d) Microsoft BingAds

Our website uses BingAds conversion tracking features from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).

If you arrive at our site via a Bing ad, Microsoft BingAds will place a cookie on your computer.

This enables Microsoft Bing and us to determine that someone has clicked on an ad, been referred to our website and landed on a specified conversion page.

We are only able to register the total number of impressions, clicks and conversions that have been generated by a Bing advertisement. We can also see: the geographic location of the users whose have seen the ad and the clicks it has generated; the estimated distribution of impressions and clicks by age group and gender; the operating system and device types. No personal information about the identity of the users is communicated. If you do not wish to participate in Microsoft's ad tracking, you can take steps to block the necessary cookies by altering your browser settings to prevent cookies from being automatically accepted.

You can find out more about Microsoft Bing's privacy policy at https://privacy.microsoft.com/privacystatement.

 

​​​​​​​e) Google Tag Manager

Our website uses Google Tag Manager. Google Tag Manager is a solution that provides marketers with an interface to help them manage website tags. The Tool Tag Manager itself (which implements the tags) does not use cookies and does not collect any personal data. The Google Tag Manager triggers other tags, which may collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.

 

​​​​​​​​​​​​​​f) GA Audience

Our website uses GA Audience, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as GA Audience). GA Audience places a cookie on your computer as well as on other mobile devices (such as a smartphone, tablet, etc.) that allows the use of the device to be analysed. The data may be evaluated to an extent across different devices. Google Audience accesses the cookies created when Google AdWords and Google Analytics are used. In conjunction with such use, data such as the IP address, but also the activities of users, may be transmitted to and stored on a Google Inc. server. Google Inc. will transfer this information to third parties if this is required by law or if this data is processed by third parties on behalf of Google. You can prevent the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating the execution of JavaScript in your browser or by installing a tool such as NoScript. You can also prevent Google from using cookies to collect and process data (including your IP address) relating to your use of our website by downloading and installing the browser plugin available at: http://tools.google.com/dlpage/gaoptout?hl=en. You will find more information on data privacy when using GA Audience at: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283

 

​​​​​​​​​​​​​​g) Matelso Call Tracking

Our website makes use of the services of MaTelSo (MaTelSo GmbH, Heilbronner Str. 150, 70191 Stuttgart). This means that the telephone numbers listed on our website may be call-tracking numbers. Calls are forwarded directly to the allocated destination number. When a call-tracking number is called, information is collected about the time, date, duration of the call and the destination number. We do not record the content of the calls. We use this data exclusively for the purpose of determining the number of calls to the destination number that each online marketing channel generates. We do not use it for any other purpose and will not share it with third parties.

 

​​​​​​​​​​​​​​h) DoubleClick by Google

Our website uses Google's DoubleClick service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This uses cookies to show you ads that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads have been displayed in your browser and which ads you have viewed. The use of the DoubleClick cookies only allows Google and its partner websites to show ads based on previous visits to our or other websites on the internet. The information generated by the cookie about the use of the website will be transmitted to and stored by Google on servers in the USA. Google complies strictly with legal regulations when sharing data with third parties or in the context of order processing.

Google will not bring your data together with other data collected by Google.

By using our website, you agree to the processing of the data collected about you by Google and the aforementioned data processing method and purpose. You may refuse the use of DoubleClick by Google by setting your browser to reject cookies. You can also prevent Google from using cookies to collect and use the data relating to your use of this website by downloading and installing the browser plugin available under “Extension for DoubleClick deactivation” at the following link: Alternatively, you can deactivate the DoubleClick cookies on the Digital Advertising Alliance website under the following Link. You can find out more about DoubleClick by Google and data privacy here.

 

​​​​​​​​​​​​​​i) Hotjar

Some pages on our website use the HotJar analysis and feedback tool. We use HotJar to analyse how visitors use our site. The tool shows us how visitors interact with our website and enables us to obtain feedback from them. HotJar is a combination of an analysis and a feedback tool. The service helps us to improve the visitor experience and the performance of our website. We neither collect any personal data nor send any personal data to HotJar. Hotjar uses random sampling techniques to record anonymised information such: mouse clicks, mouse movements, scrolling activity and non-personally identifiable information from text you enter in input fields on our website. This means that only browser information (browser type, version, screen size, etc.), general information about the user (IP address, language, time zone) and details of mouse movements, clicks, scrolling movements and keystrokes are sent to HotJar. No personally identifiable information is sent. However, HotJar uses various third-party services, such as Google Analytics and Optimizely.  It is therefore possible for these services to obtain data that has been sent by your browser as part of a web page request. This could be cookies, for example, or your IP address. Google Analytics and Optimizely have published privacy policies in which they explain how they collect and use data about you. Keystrokes in password fields or in any fields considered "sensitive" are not recorded and not sent across the network. You can find out more about HotJar's privacy policy at: https://www.hotjar.com/privacy. You can opt-out of tracking by Hotjar here: https://www.hotjar.com/opt-out/

 

5. Transferring data

To enable us to fulfil our contractual and legal obligations, specialist companies or divisions within the Schuelerhilfe Group perform certain data processing tasks centrally on behalf of companies within the Group.  Service providers used by us may also receive data for these purposes as long as they comply with our data privacy instructions.   These are normally companies from the categories listed below.

With regard to sharing information with third parties, please note that we are allowed to pass on personal data only if required to do so by law, if you have given valid consent, and/or if the processor we have engaged has guaranteed to implement measures that meet the requirements of the DGPR or the German Data Protection Act. Subject to these constraints, we may transfer personal data to a processor in order to, for example, conduct a business relationship with you.   This could involve, for example, carrying out a credit check to confirm your financial status; sending data to credit agencies; support/maintenance of IT applications;   archiving; call centre services; controlling; data destruction; debt collection; payment card processing (credit cards, etc.) customer admin.; marketing; telephone services; website management; payment transactions.

Data may also be transferred to third parties if you have explicitly consented to the transfer.

 

6. Erasure

We will process and retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal requirements. Please bear in mind that we are committed to developing long-term contractual relationships. We will regularly delete data that is no longer needed for the purposes of satisfying our legal obligations, unless further (time-limited) processing is necessary for the following purposes:

- To comply with commercial and tax retention periods as stipulated in the German Commercial Code and the German Fiscal Code. The record retention periods specified in these Codes range from two to ten years.

- To retain supporting documents in compliance with statutory limitation periods. According to Section 195 ff. of the German Civil Code (BGB), limitation periods may be up to 30 years, although the standard limitation period is three years.

Data from individuals who have applied for employment to a franchise partner will be deleted three months after completion of the application procedure if no contract is concluded with the applicant, unless deletion is contrary to any other legitimate interests on our part. A legitimate interest could be, for example, to demonstrate appropriate behaviour in a complaint brought under the General Equal Treatment Act (AGG).

 

7. Data subject rights

You have the right of access under Article 15 of the GDPR, the right to rectification under Article 16 of the GDPR, the right to erasure under Article 17 of the GDPR, the right to restrict processing under Article 18 of the GDPR, the right to object under Article 21 of the GDPR, and the right to data portability under Article 20 of the GDPR. You also have the right to raise an objection with a data protection authority (Article 77 GDPR together with Section 19 of the German Data Protection Act). Where our processing of your personal information is based on your consent, you have the right to withdraw your consent at any time. Please note that if you withdraw your consent, this will only affect future processing. The withdrawal of your consent will not affect any of our processing up to that point.

Make a privacy request​​​​​​​